About SBL

Meet SBL

Simon Beirne founded SBL International in 2003. Truly born into the business, Simon began training for the role early in watching on as his father was among the first to import vehicles into New Zealand from Japan. Simon himself now has over 30 years’ experience in vehicle importing, and his unique broker model underpins the culture of our company today.

The SBL service is unrivalled, and it remains that way by encouraging key relationships. Simon’s personal investment in understanding the Japanese culture over the years means that our longstanding relationships benefit our clients’ operation. Our connections are grounded in trust and professionalism, and you can expect the same when dealing personally with the SBL team.

United Kingdom



New Zealand


SBL’s specialist brokers work with clients across New Zealand. We work with clients to purchase vehicles through our auction site and also with those who engage us to source vehicles fit to their needs.

Internationally, we enjoy a close relationship with our main agency Heiwa Corporation based in Japan. A 30-year strong relationship, their dedicated team bring great value to our clients.


We’re proud to be an annual sponsor of Ronald McDonald House – South Island. The work they do in supporting families during their tough battles is the most valuable of all.

Families come to Christchurch’s Ronald McDonald house from all over the New Zealand. The house provides stocked kitchens and cosy lounges for families – a home-like environment when they need it most. We love helping to keep families together.