James joined SBL in 2015 in response to continual sales and company growth – both areas James is vastly experienced in. Key aspects of James background include wholesale and retail sales on local, national and international platforms. Equipped with sharp negotiating skills, highly developed market intelligence and business savvy, James is a proven performer. He has highly honed knowledge of importing and has worked intimately with the challenges of currency fluctuations and market changes and individual client needs. James became a shareholder of SBL in August 2022.
James has a particular talent for developing long lasting loyal relationships with clients and work colleagues alike. His calm, intuitive approach, aptitude for communication and sheer focus to succeed makes him an enviable asset to any team.
James and his wife Sari are doting parents to two boys, William and Benjamin, and of course Marlow the family’s much-loved Labradoodle. James loves to cook, describes himself as a homebody and enjoys a variety of active pursuits including golf, all styles of fishing and the outdoors in general. He also loves to watch sports, especially the All Blacks and the Crusaders (more so when they are winning). Time in the garden and socialising with friends are also high on James’ list of priorities.