Simon Beirne founded SBL in 2003 with a vision for a transparent, relationship-driven vehicle-importing model. With nearly 35 years of experience and over 40,000 vehicles handpicked, he knows the industry inside and out.
A former Director of one of New Zealand’s largest importers of Japanese vehicles, Simon is well known for his scrupulous honesty and dedication to his clients and has worked tirelessly to earn his reputation as one of the best car import buyers in Aotearoa.
Simon’s in-depth knowledge of Japanese culture along with his history of personal business interaction results in unwavering delivery of the right vehicles at the right price.
