Import experts you can rely on

Meet the SBL team

For over 20 years, we’ve been sourcing, financing, and importing quality vehicles, helping dealerships across New Zealand stock the right cars at the right time. With close to 100,000 vehicles delivered and counting, we know the industry inside out so you don’t have to sweat the small stuff.

Our team is on the ground, in the auctions, and ahead of the trends, using data-driven insights and decades of experience to make importing seamless. Whether you need a steady supply or a strategic partner to grow your business, we’re here to help you win.

Executive Team

Chairman
Managing Director
Director
General Manager

Management Team

National Sales Manager
National Operations Manager
Business Operations Manager
Group Financial Controller
Head of Public Relations and Director of Security

Sales Team

Director/NZ Business Development
Partner/NZ Business Development
Auckland Business Development
Business Development
Relationship Manager

Administration Team

Administration Coordinator – Sales
Administration Coordinator – Shipping
Administration Coordinator – Operations
Administration Support
Credit Controller
Credit Support
Executive Coordinator
Accounts Team Lead
Accounts Data Entry Administrator
Administration Coordinator – Operations (on Maternity Leave)

Driven to support our community

At SBL, we believe in backing the people who need it most. That’s why we’re proud to be an annual sponsor of Ronald McDonald House South Island, helping families stay together when it matters most. Families from all over New Zealand come to Christchurch for medical care, and Ronald McDonald House provides a warm, welcoming space – with stocked kitchens, cosy lounges, and a home-like environment during challenging times.

We’re also proud to support BrainTree, a wellness hub dedicated to helping people living with neurological conditions. Their work in providing care, connection, and support makes a real difference in our community, and we’re honoured to play a small part in that.

Giving back is part of who we are – because some things matter more than business.

 

SBL - Simon & Simon at BrainTree

Simon Challies, Director at Canterbury Brain Collective and Simon Beirne, Managing Director at SBL attending the SBL Dealer Master Class in March 2025.

Proud supporters of